The brand “Murray Now” was borne from the need to identify our regional area as the place to invest, live and work and improve the image of the Murray in order to influence investment and business decisions and employee/professional relocation decisions.

One of Murray Now’s main strategies is to provide an independent focal point for the promotion and development of the Murray region as the premier business location nationally and internationally.


Unifying and representing a regional cross border approach to the promotion of economic growth and development for the whole of the Murray region.


Murray Now delivers its vision by:– promoting and coordinating investment attraction; providing a planned and integrated approach to the promotion and development of the region; employing the Murray Now brand as the unifying symbol for the promotion of investment and development within the Murray.